BNP Paribas CEO expects Indian Wells sponsorship to remain – Sports Business Journal

A dedicated sponsorship Is essential to the well being of the event, which noticed 50% much less followers in attendance this yr As in contrast with ’19 GETTY Pictures
BNP Paribas’ deal to title sponsor the annual tennis event at Indian Wells expires in ’23, Neverthemuch less The agency’s CEO “expects the sponsorship to rema…

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